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Agenda of 2022
| PART1 Trend and Strategy/D54 Accompanying Programs Area, Hall 9 | ||||
| Date | Time | Topic | Speaker | Speaker Background |
| Sept. 7 | 09:50-10:00 | Speech by the Organizer | ||
| 10:00-10:30 | Foresee opportunies and follow the trend | He You | Engineer of the Beer Branch of the China Alcoholic Drinks Association | |
| 10:30-11:00 | Trend of Alcoholic Beverage Industry | John Cao | Team Lead of Beverage-Industry of Euromonitor | |
| PART2 Opportunities in Channels (Analysis for Brand Successful Cases)/D54 Accompanying Programs Area, Hall 9 | |||||
| Date | Time | Topic | Speaker | Speaker Background | |
| Sept. 7 | 11:00-11:30 | Craft Spirits, New Exploration of Craft Brewery? | Zach Chen | Brand Advocator of Laizhou Distillery | |
| 11:30-12:00 | Starting a Craft Brewery 101 | Gavin Hemple | Head Brewer of RICHKAT | ||
| 13:00-14:00 | Panel Discussion：Innovation of Taproom Business Pattern and Methodology of Chain Store Management | Zhihong Wen Cash Wang Jiaxin Tian Nicky Zheng Fan Wang |
CEO of Hehong Consulting Founder and CEO of PLAY FOR DRAFT Founder of Blue Ark COO of TapThat Founder of No. 18 Brewing |
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| 14:00-15:00 | Panel Discussion：Microbreweries, Macro Opportunities | Tian Zhou Lordrew Jor Zongwen Li ELI |
Founder of Beer Matters Founder of Nanmen Craft Brewing Founder of Myth Monkey Beer Brewer and Brand Founder of Wumu Craft Beer |
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| PART3 Beer Supplier Chain/D54 Accompanying Programs Area, Hall 9 | ||||
| Date | Time | Topic | Speaker | Speaker Background |
| Sept. 7 | 15:00-15:30 | No "Giant" in Profitable Craft Beer Breweries ? | Junjie Liu | Executive Director of The Beer Link |
| 15:30-16:00 | Strive for "Freshness" in New Retail Era? | Xiaolong Ma | Marketing Director of Shandong Taishan Beer Co. Ltd. | |
| 16:00-17:00 | Panel Discussion：How to keep the supply chain stable under the VOCA era? | Lei Zhang Yiyao Wu Linlin Sun Lei Wang Christina Liu Kai Shen |
Technical Support and Brewmaster of Barthhaas (Beijing) Trade Co. Ltd. General Manager of Barthhaas (Beijing) Trade Co. Ltd. Vice General Manager of Shanghai Century Food Material Co., Ltd. Sales Director of Malteurop (Baoding) Malting Co., Ltd. Budweiser APAC Wuhan Craft Brewery Manager CEO of Shanghai Craft Beer Infotech Co., Ltd. |
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| 17:00-17:30 | [Guide for Supply Chain Management] Craft Beer Brands Leverage ToB Business Growth | Hui Cao | Founder of Reberg Brewing | |
