Craft Beer Breakthrough Dialogue Begins | CBCE 2027 Business Forum Calls for Topics

The era of incremental growth driven by craftsmanship in the craft beer industry is coming to an end.

With traffic dividends fading, raw material costs rising, intensifying homogeneity and competition in offline channels, rampant imitation of hit products, and increasingly fragmented consumer demand, the industry has officially entered a phase of competition for existing market share.

For niche craft breweries, passion for brewing is increasingly being tested by the realities of business. Product innovation alone is no longer enough to drive revenue growth.

How can craft beer businesses balance passion with profitability, secure their core operations, and unlock new growth curves? This has become the key challenge facing craft beer professionals today.

When Passion Meets Business, Where Does Craft Beer Go Next?

The CBCE 2027 Business Forum will focus on key issues including industry trends, precision marketing, food & beer business models, and international expansion. The forum will examine the current business logic and growth opportunities of the craft beer industry, helping transform craftsmanship and product innovation into sustainable commercial value.

Industry Transformation & Market Trends

As the industry landscape shifts, how can craft beer players seize new opportunities?

Review the evolution of China's craft beer industry and analyze changes in the market, products, and competitive landscape. Explore future industry trends and innovations in on-trade channels, examine product selection and category strategies for on-premise consumption, and identify pathways for craft beer to move beyond its niche audience and reach the broader consumer market.

Marketing & Brand Management

The product is good—but how do you get more consumers to pay for it?

Explore effective marketing strategies for local craft beer products and how popular beer styles can be translated into commercially successful products. Discuss how to turn social media traffic into actual sales, leverage collaborative marketing, build differentiated brands, and break beyond existing consumer circles to reach a broader audience.

New Business Opportunities in Food & Beer Pairing

Food + Beer: How can you actually make money from it?

Food and beer pairing is no longer just a topic for tasting events. How can it be implemented in physical venues? How can bars and restaurants leverage craft beer to increase revenue? Explore profitable business models, consumer scenarios, and practical approaches to operating food-and-beer concepts.

We particularly welcome insights and case studies from restaurant buyers, venue operators, and other on-trade professionals.

International Expansion & Globalization

For Chinese craft beer going global, how can brands enter overseas consumer markets?

How can craft beer brands precisely reach target consumers overseas? What cross-border marketing strategies and overseas channel partnerships can work? What can Chinese brands learn from imported brands and international exhibitors?

Explore practical pathways for Chinese craft beer brands to successfully enter global markets.

💬 Industry Pain Points — Tell Us What You Are Facing

Are you struggling with brand operations, facing pressure on store profitability, encountering difficulties in channel expansion, or hitting roadblocks in your international expansion plans?

What is the most urgent challenge you need to solve in your craft beer business today?

💡 Practical Insights — Share the Knowledge You Need

What practical knowledge would you most like to learn?

From traffic and social media operations, channel expansion, revenue growth, to cross-border business and international expansion, your needs can become the core topics of the forum.

👏Industry Benchmarks — Nominate Outstanding Peers

Which craft beer brands or industry professionals are currently standing out through innovative business models and effective strategies?

We welcome nominations and recommendations from across the industry, so that successful experiences can be shared, learned from, and put into practice.

Your business challenges are the forum's focus.
Your industry insights can point the way toward the industry's next breakthrough.