We have participated in CBCE for 9 years. For us, it has long ceased to be just a trade show—it has become an annual pilgrimage for craft beer enthusiasts. This year, our filling equipment drew a crowd of homebrewers as soon as it was unveiled—some crouched down to study the system, others took out their phones to capture details, and many pulled our technicians aside to discuss problems they faced at home. The spark in their eyes showed us the most vibrant energy of the craft beer industry.
These homebrewers, who might seem like for fun, are actually the 'seed force' of future small craft breweries—many of them told us they hope to turn their passion into a business, evolving step by step from home setups into real breweries. CBCE provides the perfect platform for us to build deep connections with these potential customers. We look forward to leveraging this industry event to help more people learn about our equipment and support more craft beer lovers in making the leap from 'hobby' to 'career'.
General Manager, Xunzhe (Shanghai) Electronic Technology Co., Ltd.
Ma Liming
CBCE 2026 is a key industry event that brings together global players to showcase new technologies, ingredients, and products. It provides a premium platform for exchange, trend analysis, and cooperation. As Yanjing's premium craft brand, LIONK Craft Beer. participates to demonstrate our strength, identify new trends, and expand channel resources. The expo promotes the upgrade of China's craft beer sector. We will continue to innovate and support the steady development of the domestic craft beer industry.
Director of Brand Promotion Department, Beijing Yanjing Brewery Co., Ltd.
Su Zhipeng
As a local Chinese brand deeply rooted in craft beer, we have witnessed CBCE grow from a professional exhibition into the 'annual spotlight' of the entire industry. We return every year not only because CBCE creates efficient cooperation channels, but also because it reassures us that the next stop for craft beer is not senseless involution, but collective evolution based on professional consensus. Here, we showcase new products, exchange experiences, find partners, and repeatedly recalibrate our brand's direction.
Founder of NBeer Craft Brewing Co.
Yin Hai
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We have participated in CBCE for 9 years. For us, it has long ceased to be just a trade show—it has become an annual pilgrimage for craft beer enthusiasts. This year, our filling equipment drew a crowd of homebrewers as soon as it was unveiled—some crouched down to study the system, others took out their phones to capture details, and many pulled our technicians aside to discuss problems they faced at home. The spark in their eyes showed us the most vibrant energy of the craft beer industry. These homebrewers, who might seem like for fun, are actually the 'seed force' of future small craft breweries—many of them told us they hope to turn their passion into a business, evolving step by step from home setups into real breweries. CBCE provides the perfect platform for us to build deep connections with these potential customers. We look forward to leveraging this industry event to help more people learn about our equipment and support more craft beer lovers in making the leap from 'hobby' to 'career'.
General Manager, Xunzhe (Shanghai) Electronic Technology Co., Ltd.
Ma Liming
CBCE 2026 is a key industry event that brings together global players to showcase new technologies, ingredients, and products. It provides a premium platform for exchange, trend analysis, and cooperation. As Yanjing's premium craft brand, LIONK Craft Beer. participates to demonstrate our strength, identify new trends, and expand channel resources. The expo promotes the upgrade of China's craft beer sector. We will continue to innovate and support the steady development of the domestic craft beer industry.
Director of Brand Promotion Department, Beijing Yanjing Brewery Co., Ltd.
Su Zhipeng
As a local Chinese brand deeply rooted in craft beer, we have witnessed CBCE grow from a professional exhibition into the 'annual spotlight' of the entire industry. We return every year not only because CBCE creates efficient cooperation channels, but also because it reassures us that the next stop for craft beer is not senseless involution, but collective evolution based on professional consensus. Here, we showcase new products, exchange experiences, find partners, and repeatedly recalibrate our brand's direction.
Founder of NBeer Craft Brewing Co.
Yin Hai