Registration
2026 Global Brewing Conference
The 2026 Global Brewing Conference will be grandly held in Shanghai on April , 2026. Co-hosted by CBCE and the European Brewery Convention (EBC), with joint support from Jiangnan University and ZW-Lab International Brewing Academy. The summit will focus on topics related to Premiumization, Technological Innovation, and Sustainable Practices.It will bring together over 300 leading experts, scholars, investors, and well-known brand companies from both domestic and international circles. We warmly welcomed stakeholders from the alcoholic beverage and beer industries to participate and exchange ideas, to learn about advanced international brewing technologies and innovations, and to engage in in-depth communication with peers from the global beer industry!
Previous attendees
Comments from Attendees
Li Zhihao
CR Beer Technology Research Institute, New Product Development
The content of this Conference was very rich, achieving the best in terms of professionalism, marketability, and internationality. It was a high- quality technical Conference.
Wang Jing
Manager of ZNNBACH
CBCE 2024 was truly fruitful, with four major exhibition areas: equipment and raw materials, craft beer, craft beer catering, and canning& labeling. I truly felt the development and progress in each link of the industrial chain. In addition to this, the professional Conference were filled with valuable insights. I was able to verify them with my own knowledge and experience, which resolved many doubts and gave me more confidence in the future development. I am looking forward to the CBCE 2025 next year.
2026 Global Brewing Conference
DAY 1
DAY 2
Time /
2026.4.7
Place /Shanghai New International Expo Centre W1
Trends In Beer Market -Consumption
9:15-9:45
9:45-10:00
Speech by the Organizer
10:00-10:30
Strategies to overcome a context of volume’s decreasing market –Global Transformation Practices and Insights from Mature Markets
10:30-11:00
Europe's Beer Industry Sctrcture and Future Trends
ESG and R&D Perspectives from the World’s Top Breweries
11:00-12:00
Past, present and future of beer and brewing: 150 years of Carlsberg Research Laboratory
12:00-13:00
Luncheon
13:00-13:30
ESG Practices in Large-Scale Breweries
National Beer Outlook:2025 Edition
13:30-14:00
Data Insights into the future: 2025 China Beer Industry Data Analysis and 2030 Trend Outlook
Materials Big News – new topics influencing new product development
14:00-14:30
Controlled Complexity: How SafSour™ All-In-1™ Mixes improve the Quality, Safety, and Flavor of Mixed- Fermentation Sour Beers
14:30-15:00
How Dry Hopping Affects IPA Quality and Taste
15:00-15:30
Continuous Emergence of New Hop Varieties: Leading a New Dimension of Beer Flavor Innovation
Technology-Driven ESG Value Upgrades in the Brewing Industry
15:30-16:00
A Path to Low-Carbon, A Boost to Profits: Heat Pumps Powering Green Upgrades for the Brewing Industry
Local innovation
16:00-16:30
《From Regimen to Revelation: The Eastern Wisdom and Global Opportunity of Herbal Craft Beer》
16:30-17:00
Targeted Probiotic Biotransformation: A Strategy to Potentiate the Efficacy of Medicinal Food Compounds in Hepatoprotection and Urate-Lowering Applications
Time /
2026.4.8
Place /Shanghai New International Expo Centre W1
NPD
9:30-10:00
Registration
10:00-10:30
Full-link Methodology for Beer Blockbuster SKU Development:Practical Insights from International Brands
Innovation in Brewing
10:30-11:00
Flavor insurance: How advanced Sensory Analysis Creats Consistent hop products
11:00-12:00
Panel-Boundless lavors, New Categories: Cross Field Flavor Fusion Drives Beer Brewing Innovation
12:00-13:00
Luncheon
13:00-13:30
Application of Heat Transfer Flow Simulation and Control Optimization Technology in Beer Fermentation Process
13:30-14:00
IGA, where traditional Italian winemaking and cutting edge brewing meet
14:00-14:30
Empowering Pearl River Beer’s Product Innovation Strategy through Manufacturing Excellence
14:30-15:00
Metabolic Study of Lager Yeast under Low-Temperature and High-Sugar Brewing Conditions
15:00-15:30
Research and Development of Low-Purine Wheat White Beer via Two-Strain and Dual-Tank FermentationBeer
Navigating the brew: Technical breakthroughs from production to filling
15:30-16:00
Filling and Packaging Innovations in the Craft Beer Industry
16:00-16:30
Equipment Empowering Brewing Innovation
Next-Generation Brewing: A Deep Dive into Overseas Innovation Strategies and Technical Case Studies
16:30-17:00
Brewing Science in a Changing World – Grounded in experience, guided by expertise, fueled by curiosity
How to get tickets？
Scan the mini-program QR code on the right to purchase tickets
Conference Sponsorship & Speaker Registration
We cordially invite high-quality enterprises in the Craft beer industry to participate in the Global Brewing Conference. If any enterprise is interested in sharing cutting-edge technologies and trends at the Conference, please contact us via email: mason.wang@nm-china.com.cn
Xu Guangzhu
Wudalianchi Craft Beer, Vice Chairman
Wudalianchi Volcano Divine Craft Beer participated in the CBCE Technical Conference this time. Through exchanges with professionals from home and abroad, we gained insights into the latest craft brewing technologies and trends, and contributed new ideas and directions for the development of the craft brewing industry. We hope that the experience accumulated from this visit and participation in the Conference will create more opportunities and room for development for the future of the craft brewing industry.
Tong Baotai
AB Mauri Manager
The CBCE Technology Conference has always been sharing content with high-level topics, which is extremely inspiring for industry communication and development. It was a pleasure to hear speeches from representatives of leading international companies and academic institutions at this year's Conference. I hope that the CBCE Technology Conference will be even better next year and that there will be more opportunities to hear more professional content shared.