Registration
2026 Global Brewing Conference
The 2026 Global Brewing Conference will be grandly held in Shanghai on April , 2026. Co-hosted by CBCE and the European Brewery Convention (EBC), with joint support from Jiangnan University and ZW-Lab International Brewing Academy. The summit will focus on topics related to Premiumization, Technological Innovation, and Sustainable Practices.It will bring together over 300 leading experts, scholars, investors, and well-known brand companies from both domestic and international circles. We warmly welcomed stakeholders from the alcoholic beverage and beer industries to participate and exchange ideas, to learn about advanced international brewing technologies and innovations, and to engage in in-depth communication with peers from the global beer industry!
Previous attendees
Comments from Attendees
Li Zhihao
CR Beer Technology Research Institute, New Product Development
The content of this Conference was very rich, achieving the best in terms of professionalism, marketability, and internationality. It was a high- quality technical Conference.
Wang Jing
Manager of ZNNBACH
CBCE 2024 was truly fruitful, with four major exhibition areas: equipment and raw materials, craft beer, craft beer catering, and canning& labeling. I truly felt the development and progress in each link of the industrial chain. In addition to this, the professional Conference were filled with valuable insights. I was able to verify them with my own knowledge and experience, which resolved many doubts and gave me more confidence in the future development. I am looking forward to the CBCE 2025 next year.
Speaker
Fiona Gao
AEB China GM
bob-pease
Former CEO of the Brewers Association (BA) Speaker Comfirmed
Charles
Director of Brew Asia
Daniel Baillon
Regional Key Account Manager & Craft Market Manager of Joe White Maltings
Simon Jeanpierre
Technical Sales Support Manager APAC of Fermentis
John Brauer
Executive Officer of EBC
Kevin Verstrepen
Head of the Laboratory for Genetics and Genomics of KU Leuven, Professor of Beer Research Institute of KU Leuven, PhD Supervisor
Rob Laurie
Lead Agronomist of Yakima Chief Ranches
Wenbo Chen
Senior Product Development Manager of COFCO Nutrition and Health Research Institute Co., Ltd.
Jinhua Du
Professor and PhD Supervisor, College of Food Science and Engineering, Shandong Agricultural University
Guihai Fu
General Manager Jinan Lufeng Beer Raw Material Co., Ltd.
Li Peng
Executive Vice President of Jinxing Beer Group; Chairman of the Beverage Professional Committee, Henan Catering and Accommodation Industry Association
Guo Baolin
Researcher and PhD Supervisor, Institute of Medicinal Plant Development, Chinese Academy of Medical Sciences.
Adi Qiu
Vice President of Talos Techology corporation
Yonggang Shi
Vice General Manager of Innovation Marketing Business Headquarters，Tsingtao Brewery
Yumei Song
Chief Engineer of Beijing Yanjing Brewery Co., Ltd
Xiaozhuo Wang
General Manager of Zinnbach Brewery Co., Ltd.
Ye Jinbo
Founder of Xuanbo Craft Brewery
Zhang Feng
Director, Department of Nutrition (Functional Food Clinical Evaluation Center) Affiliated Hospital of Jiangnan University
Jos Boon
Owner of Belgian BOON Brewery
Tiago
Member of EBC Executive Team
Dai Chen
CTO of National University of Singapore Spin-off
Ming Chen
Deputy Director of R&D Center of Guangzhou Zhujiang Brewery Co., Ltd.
Xiaolei Dong
Vice President of ZW-Lab International Brewing Academy
Jin Fan
Founder of MINGRI BREWING
Weifeng Hu
Vice Dean of the School of Design at Jiangnan University
Jinjing Wang
Associate Professor and Master's Supervisor of Jiangnan University
Zhao Jin
Assistant professor at North Dakota State University,the Head of the Malting and Brewing Team
Qi Li
Professor and Doctoral Supervisor of the School of Biotechnology, Jiangnan University
Qing Li
Founder and Chairman of URBREW
Junjie Liu
Executive Director of the Beer Link
Pan Jianzhong
Deputy Chief Engineer& Dean of the Eighth Design Branch of Guangzhou Bosha Archutectural design Institute Co., Ltd, Technical Director of Guozhong (Guangzhou) Design Co., Ltd
Song Xianshui
Chairman, Zhejiang Tiefengtang Biotechnology Co., Ltd.; Vice President, of Dendrobium officinale Branch, Zhejiang Provincial Traditional Chinese Medicinal Materials Industry Association
Yue Yuan
Secretary-General of the Beer Division of the China Alcoholic Drinks Association
Feiyun Zhen
Associate Professor,School of Bioengineering, Jiangnan University
Carl Zhuang
Tachnical Sales Manger, China of Yakima Chie Hops
2025 Global Brewing Conference
DAY 1
DAY 2
Time /
2025.4.14-4.15
Place /Crowne Plaza Shanghai Jinxiu
Beer & Brewing Business news & Strategies
9:00-9:30
9:30-9:45
Speech by the Organizer
9:45-10:10
Brewing Resilience: an American Craft Beer Industry Updated
Bob Pease/Former CEO of the Brewers Association (BA) Speaker Comfirmed
10:10-10:35
Developments & Opportunities in the Southeast Asia Craft Beer Market Summary
Charles Guerrier/Director of Brew Asia
Yeast & Fermentation
10:35-11:00
Using Machine Learning to Understand and Improve Beer Aroma
Kevin Verstrepen/Head of the Laboratory for Genetics and Genomics of KU Leuven, Professor of Beer Research Institute of KU Leuven, PhD Supervisor
11:00-11:25
Current Status of Production and Research on Non-Alcoholic Beer
Qi Li/Professor and Doctoral Supervisor of the School of Biotechnology, Jiangnan University；President of the Beer Branch of the Jiangsu Wine and Spirits Industry Association
11:25-11:50
Development of New Co-fermentation Strategies Based on Enzymatic Activities of Lager and Ale Yeasts to Enhance Polyfunctional Thiol Release from Glutathionyl, γ-GluCys- and Cys- precursors
Simon Jeanpierre/Technical Sales Support Manager APAC of Fermentis
11:50-13:00
Luncheon
13:00-13:25
Unconventional Yeasts - Wild Yeast Strains and Oak Barrel Fermentation
Jos Boon/ Owner of Belgian BOON Brewery
13:25-13:50
Yeast nutrition to enhance aroma-active compounds in beer – naturally & sustainably
Fiona Gao/OAEB China GM
Hops
13:50-14:15
Cultivating the Future: Yakima Chief Ranches' Integrated Model Approach to Hop Innovation and Regenerative Agriculture
Rob Laurie/Lead Agronomist of Yakima Chief Ranches
China Beer Industry Update
14:15-14:40
Strategic Recommendations for the Growth and Innovation of the Beer Industry
Yue Yuan/Secretary-General of the Beer Division of the China Alcoholic Drinks Association
Malt & Wort
14:40-15:05
Quality and Food Safety Focus Areas of Brewing Cereals in North America
Zhao Jin/Assistant professor at North Dakota State University,the Head of the Malting and Brewing Team
15:05-15:20
Tea Break
15:20-15:45
Interpretation of the Core Differences Between Beer Malt and Whiskey Malt
Wenbo Chen /Senior Product Development Manager of COFCO Nutrition and Health Research Institute Co., Ltd.
15:45-16:10
Innovation drives the future development of draft beer
Adi Qiu/Vice President of Talos Techology corporation
16:10-16:35
Prospects and Challenges of the Application of Medicinal and Edible Plants in Beer Brewing
Guihai Fu/General Manager Jinan Lufeng Beer Raw Material Co., Ltd.
16:35-17:00
Exploration of Food-As-Medicine Resources and Their Applications in Functional Foods and Alcoholic Beverages
Guo Baolin/ Researcher and PhD Supervisor, Institute of Medicinal Plant Development, Chinese Academy of Medical Sciences
17:00-18:00
Panel Discussion: Health & Distinctiveness – Exploring the Future Development Path of Chinese Craft Beer
Monderator
Feiyun ZhenAssociate Professor,School of Bioengineering, Jiangnan University
Guest
Guo BaolinResearcher and PhD Supervisor, Institute of Medicinal Plant Development, Chinese Academy of Medical Sciences.
Zhang FengDirector, Department of Nutrition (Functional Food Clinical Evaluation Center) Affiliated Hospital of Jiangnan University
Song XianshuiChairman, Zhejiang Tiefengtang Biotechnology Co., Ltd.; Vice President, of Dendrobium officinale Branch, Zhejiang Provincial Traditional Chinese Medicinal Materials Industry Association
Li PengExecutive Vice President of Jinxing Beer Group; Chairman of the Beverage Professional Committee, Henan Catering and Accommodation Industry Association
Time /
2025.4.14-4.15
Place /Crowne Plaza Shanghai Jinxiu
Production & Quality Control
8:30-9:00
Registration
9:00-9:25
Some technological tools to achieve “premiumization” in beer
John Brauer/Executive Officer of EBC
9:25-9:50
Typical flavor substances of hops and biotransformation of hop compounds during fermentation
Jinjing Wang/Associate Professor and Master's Supervisor of Jiangnan University
9:50-10:15
Draft Beer Quality Management II
Tiago Monteiro Brandão/Member of EBC Executive Team
10:15-10:40
The “Spice” to your beer: Specialty malt production and applications for brewing.
Daniel Baillon/Regional Key Account Manager & Craft Market Manager of Joe White Maltings
10:40-11:40
Panel Discussion: Dialogue Between Technical Experts and Marketing Experts
Monderator
Junjie Liu Executive Director of the Beer Link
Guest
Jinhua DuProfessor and PhD Supervisor, College of Food Science and Engineering, Shandong Agricultural University
Ye JinboFounder of Xuanbo Craft Brewery
Xiaozhuo WangGeneral Manager of Zinnbach Brewery Co., Ltd.
Joshua StainesCraft Supply & On Trade Retail Director of Budweiser APAC
Brewing Innovation
11:40-12:40
Luncheon
12:40-13:05
Product Innovation in the New Consumption Era
Yumei Song/Chief Engineer of Beijing Yanjing Brewery Co., Ltd
13:05-13:30
AI-Driven Future of Craft Brewing: Exploring Intelligent Brewing Pathways through Wort Production
Wenyao Shao/Senior engineer of National science and technology Special commissioner of Xiamen University
13:30-13:55
Probiotic beer: Research & Development, Commercialization and Future Trend
Dai Chen/CTO of National University of Singapore Spin-off
13:55-14:55
Panel Discussion: Brewing Beyond Borders—Eest vs West
Monderator
Carl ZhuangTachnical Sales Manger, China of Yakima Chie Hops
Guest
Jin FanFounder & Brewer of Niupi Tang Craft Brewing, and Founder of the Beijing Homebrewing Association.
Qing LiFounder and Chairman of URBREW
Thomas Costenoble，Director and Founder of the Brussels Beer Challenge
Scott Hunt Founder of Wild West Brewery
14:55-15:10
Tea Break
ESG & Environmental Sustainabiltiy
15:10-15:35
Market Demand Decoding: Product Innovation Driving Market Growth
Yonggang Shi/Vice General Manager of Innovation Marketing Business Headquarters，Tsingtao Brewery
15:35-16:00
The technology of recycling liquor from waste yeast
Xiaolei Dong/Vice President of ZW-Lab International Brewing Academy
16:00-16:25
Decoding the vitality of beer
Ming Chen/Deputy Director of R&D Center of Guangzhou Zhujiang Brewery Co., Ltd.
16:25-16:50
Implementing Lean Production to Create a Lightweight Productivity Model for Craft Beer Breweries
Johnny Pan/Deputy Chief Engineer& Dean of the Eighth Design Branch of Guangzhou Bosha Archutectural design Institute Co., Ltd, Technical Director of Guozhong (Guangzhou) Design Co., Ltd
16:50-17:15
Innovative concepts and case studies in packaging design
Weifeng Hu/Vice Dean of the School of Design at Jiangnan University
How to get tickets？
Scan the mini-program QR code on the right to purchase tickets
Conference Sponsorship & Speaker Registration
We cordially invite high-quality enterprises in the Craft beer industry to participate in the Global Brewing Conference. If any enterprise is interested in sharing cutting-edge technologies and trends at the Conference, please contact us via email: mason.wang@nm-china.com.cn
Xu Guangzhu
Wudalianchi Craft Beer, Vice Chairman
Wudalianchi Volcano Divine Craft Beer participated in the CBCE Technical Conference this time. Through exchanges with professionals from home and abroad, we gained insights into the latest craft brewing technologies and trends, and contributed new ideas and directions for the development of the craft brewing industry. We hope that the experience accumulated from this visit and participation in the Conference will create more opportunities and room for development for the future of the craft brewing industry.
Tong Baotai
AB Mauri Manager
The CBCE Technology Conference has always been sharing content with high-level topics, which is extremely inspiring for industry communication and development. It was a pleasure to hear speeches from representatives of leading international companies and academic institutions at this year's Conference. I hope that the CBCE Technology Conference will be even better next year and that there will be more opportunities to hear more professional content shared.