About CBCE

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Exhibition Introduction

Since its launch in 2016, the Craft Beer China Conference & Exhibition (CBCE) has taken root in the industry for a decade, emerging as a top-tier and highly influential flagship event for craft beer across Asia. Covering the entire industrial chain including brewing raw materials, production equipment, craft beer brands, food matching, cultural derivatives and end consumption, CBCE has formed a sound industrial ecosystem, and served as a core platform in the Asia-Pacific region for business negotiation, new product launch, technical discussion and trend forecasting.

Stepping into a new journey of its second decade, CBCE 2027 advances in an all-round way with three key strategic directions to fuel the long-term development of the industry.

22,000㎡

Square Meters

400

Exhibitors

22,000+

Professional Visitors

10+

Accompanying Events

Global Vision & Worldwide Connection

We will further increase the proportion of international exhibitors and professional visitors to accelerate the flow of high-quality global resources. Top overseas brands, professional buyers and industry elites will be gathered here to deepen cross-border industrial cooperation and build a seamless communication link for the global craft beer community..
Cross-border Integration & Boundary-breaking Innovation

We will vigorously promote diversified cross-industry integration, connect craft beer with innovative beverages and catering sectors, and expand our reach to distilled spirits such as whisky and gin, as well as emerging tracks including hard seltzers and low-alcohol drinks. By exploring new consumption scenarios continuously, we will foster a diversified and resilient industrial ecosystem and open up new growth opportunities for enterprises along the chain.
Full-chain Service & Long-term Empowerment

We are committed to building a year-round industrial service system, transforming the exhibition from a short-term offline event into a dynamically-operated industrial platform with continuous value. Bringing together global insights and cutting-edge technologies, we share market trends, practical cases and industrial solutions. Driven by multi-dimensional strengths, CBCE leads the industry development trend and keeps empowering the high-quality growth of Asia’s craft beer sector to embrace a brilliant new future.