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Craft Beer China Conference & Exhibition
CBCE 2026 (the Craft Beer China Conference & Exhibition) concluded successfully on April 7 at Shanghai New International Expo Centre. Covering an exhibition area of 20,000 square meters, the event attracted 352 exhibitors, a year-on-year increase of 19%. Over the 3-day show, it received 20,224 professional visitors from 49 countries and regions. These growing figures reflect the accelerated formation of a sound industrial ecosystem. 7 concurrent events were held during the exhibition, namely the 2026 Global Brewing Conference, CBCE Business Conference, CBCE NewTechology and Product Launch Forum, Brussels Beer Challenge (BBC) Awarding-winning Products Tasting, European Beer Star(EBS) Awarding-winning Products Tasting, CBCE China Craft Beer Map, Online Tour, as well as the Gala Dinner and Brussels Beer Challenge China Award Ceremony.
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Comments from Visitors
Liu Guolin
Deputy Director of R&D, Henan Kingstar Brewery Co., Ltd.The exhibition is well-organized with complete supporting facilities and efficient business docking, boasting a strong atmosphere for industry exchanges. It stands as a benchmark exhibition in the craft beer industry, building a high-quality platform for cooperation and innovation for practitioners. Given the large on-site visitor flow, it is suggested to optimize the visitor circulation route and the layout of negotiation areas in subsequent sessions to further elevate the overall experience.
Shan Lei
Marketing Department, Cheerday BreweryCBCE is a professional and efficient exhibition with high-quality exhibitors. It helps us keep abreast of industry information and market trends, and grasp market development directions. Looking forward to next year.
Peng Fayu
Deputy General Manager, Guangxi Dujuanjiang Liquor Industry Co., Ltd.CBCE 2026 features professional and comprehensive organization, thorough preliminary planning and efficient on-site operation, with staff offering timely responses. Integrating product exhibition, technical exchanges and market cooperation, the exhibition not only broadens industry horizons but also builds a premium communication bridge for craft beer practitioners. We looking forward to the next year.
Comments from Exhibitors
Ma Liming
General Manager, Xunzhe (Shanghai) Electronic Technology Co., Ltd.We have participated in CBCE for 9 years. For us, it has long ceased to be just a trade show—it has become an annual pilgrimage for craft beer enthusiasts. This year, our filling equipment drew a crowd of homebrewers as soon as it was unveiled—some crouched down to study the system, others took out their phones to capture details, and many pulled our technicians aside to discuss problems they faced at home. The spark in their eyes showed us the most vibrant energy of the craft beer industry. These homebrewers, who might seem like for fun, are actually the 'seed force' of future small craft breweries—many of them told us they hope to turn their passion into a business, evolving step by step from home setups into real breweries. CBCE provides the perfect platform for us to build deep connections with these potential customers. We look forward to leveraging this industry event to help more people learn about our equipment and support more craft beer lovers in making the leap from 'hobby' to 'career'.
Su Zhipeng
Director of Brand Promotion Department, Beijing Yanjing Brewery Co., Ltd.CBCE 2026 is a key industry event that brings together global players to showcase new technologies, ingredients, and products. It provides a premium platform for exchange, trend analysis, and cooperation. As Yanjing's premium craft brand, LIONK Craft Beer. participates to demonstrate our strength, identify new trends, and expand channel resources. The expo promotes the upgrade of China's craft beer sector. We will continue to innovate and support the steady development of the domestic craft beer industry.
Yin Hai
Founder of NBeer Craft Brewing Co.As a local Chinese brand deeply rooted in craft beer, we have witnessed CBCE grow from a professional exhibition into the 'annual spotlight' of the entire industry. We return every year not only because CBCE creates efficient cooperation channels, but also because it reassures us that the next stop for craft beer is not senseless involution, but collective evolution based on professional consensus. Here, we showcase new products, exchange experiences, find partners, and repeatedly recalibrate our brand's direction.