According to the analyses of the National Bureau of Statistics of the People’s Republic of China, the overall output of the beer industry in China in 2015 dropped by 5.06% compared to the same period in 2014. Meanwhile the output of craft beer enjoyed a YOY increase of 54.55% and has maintained a growth rate of more than 50% in the recent 4 years. With the increasing awareness of craft beer in the local market, a craft beer fever came up in China with local brands emerging and foreign companies swarming to establish offices in China. Obviously craft beer will become a new market segment for brands to compete for.
The exciting beginning of CBCE 2017
CRAFT BEER CHINA 2017 Conference & Exhibition (CBCE), jointly organized by NürnbergMesse China Co., Ltd. and The Beer Link, is an influential international event for the craft beer domestic as well as for the international industry players. As a part of the Beviale Family that is leaded by the internationaly well known BrauBeviale in Nuremberg, CBCE enjoies this strong background and knowledge in the beer and bevereage industry. The first edition of CBCE was successfully held from May 26 to 27, 2016 at Pullman Shanghai South Hotel. Apart from the enriching convention and exhibition, a series of exciting activities were also concurrently held: visits to breweries, sales promotion and book signings as well as a, cruise tour along the Huangpu River and beer tastings. The event attracted experienced brewers and beer tasters as well as established craft beer producers and suppliers. All of them gave a high reputation to CBCE which actaully is an exklusive platform for the craft beer indutry in China.
According to Ms. Zhang Heng, project director of the organizer NürnbergMesse China Co., Ltd., CBCE 2017 will be held in Shanghai World Expo Exhibition & Convention Center to be prepared for high-level exhibition needs of a growing number of exhibitors and to be able to welcome more professionals of the craft beer industry. With a higher level and a larger scale, the upcoming CBCE will be held from May 17 to 19, 2017. Professionals will have more opportunities to share views with acclaimed experts and industrial leaders. Besides, it will showcase the whole craft beer industry chain from raw materials, production equipment and technologies, to packaging technologies and design, as well as logistics, warehousing and nightclub facilities. Meanwhile, the brand-new craft beer community will enable visitors and craft beer lovers to taste a great variety of hand-picked craft beer brands.
Preview of top exhibitors and their products
The success of the last edition triggers an enthusiastic response for the interest in CBCE 2017. Last year's exhibitors like Talos, Yakima, Carolina, Fermentis, Thonhauser GmbH, White Labs, Ningbo HGM, SBI, METO and Beijing Weijiachaung have already confirmed their space for the upcoming edition. On top we expect more than 50 new exhibitors and are happy to have companies like Country Malt Group, O.Salm&Co GmbH, LALLEMAND, Yantai Tongxin, Brander Urstoff, Hochi Machinery that are from U.S.A., Germany, U.K., Canada, Italy, Spain and China, already on board.
Talos is one of the service brand of global keg beer dispensing system design and equipment manufacturing, being subordinate to the China•Talos Shareholding Co., Ltd. In order to meet the domestic market demand, Talos has developed five systems of “refrigeration house, bar counter, assembly, remove and desktop”, covering the distribution equipment and products of 7 categories, over 100 series and over 1000 varieties. At CBCE 2017, Talos, with 28 national invention patents, 68 patents for utility models, and 87 design patents and certifications by NSF, CE, SK and other authorities, will showcase cutting-edge craft beer equipment such as intelligent dual-cold, world cup big strength, fancy faucet, which are sure to arrest attention.
HGM is a world-famous high-end manufacturer, especially in the field of craft beer equipment. HGM has top technology in beer automatic keg packaging machinery, especially in rotary filling and cleaning system. In CBCE 2017, HGM will bring complete assembly line, which shows its firm determination of developing in craft beer industry.
Carolina Micro Brewing Technology, Inc. is an American founded enterprise, specializing in serving beer beverage industry. The company was set up with an integrated business system consisted of R&D, design, manufacturing, engineering, service team with more than 20 professional brewers and technical engineers to provide technical service to the customers. In this year's CBCE, Carolina will show two vessels, fermentation tank and bright beer tank from the US.
Shandong Meto beer equipment Co., Ltd is a leading manufacturer of craft beer equipment in China. The company has integrated design, research, development, production, sales, installation, commissioning and after-sales service. In CBCE 2017, Meto will display a variety of craft beer equipment that suits to medium-small sized factories, bars and restaurants.
The blockbuster launch of "Craft Beer Community"
In order to help the craft beer breweries to build up their brands and develop more sales channels, CRAFT BEER CHINA will launch Craft Beer Community onsite in 2017. The Craft Beer Community will be carefully arranged to create a cozy craft beer atmosphere. While you may taste every kind of beer the brewers can explain about the brand background and story of their beer and especially about their needs and ideas.
More seminars and activities are coming soon!
By the base of the rich exhibition resources of NürnbergMesse Group, CBCE will host a series of professional and authoritative seminars and colorful activities. According to Ms. Zhang Heng, project director of the organizer, CBCE 2017 will have more than 30 high-level seminars and invite more than 30 craft beer leaders and experts, including BA’s CEO Bob Pease from America, Brussels Beer Challenge’s Chairman Luc De Raedemaker, and professors from German-based Doemens, to discuss about topics such as raw materials for craft beer, ingredient preparation, fermentation, storage, filtration, canning, marketing and special brewing techniques.