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Exhibitors' Statements



Guanghui Sun, CEO of Ningbo HGM Food Machinery Co., Ltd.
As a well-known event in the craft beer industry, the exhibition area, the number of exhibitors and visitors as well as the quality of the conference of CBCE 2017 has been greatly improved. At this exhibition, we have communicated with many customers and also introduced our latest equipment and solutions. Meanwhile, we also presented professional opinions on how to buy craft beer brewing equipment at the seminars. For CBCE 2018, we would like to take a closer look at the exhibition and conference to provide better products and services for China or even the world.


Felix Burberg, Head of Sales Plants and Components Southeast Asia / China Krones AG
For us as Krones it has been the 2nd time to participate in CBCE. We recognize that there was a good mix of local and international brewers. It is good to see that the Chinese craft beer scene is recognized and accepted by international breweries. The conference itself was a good mixture of professional presentations and speeches beside the technical exhibition. Through CBCE 2017, we met many target visitors and successfully reached a lot of potential business. Another highlight was the craft beer community which was used for intense discussion, meet and greet and networking. With a strongly growing craft beer scene in China we are confident that the conference will find its fix place in this region and hopefully we will continue to attend CBCE for next year.


Jianing Shi, Fermentis Beer Application Project Manager Fermentis – Division of S. I. Lesaffre
In addition to the scope of CBCE 2017, also the number of exhibits has been significantly improved comparing to last year. Moreover, the conference this year is very high level with a high percentage of internationals and impressive topics. At the same time CBCE, as a professional display platform for craft beer raw materials and equipment, provided us the opportunity to promote Fermentis' new bacterial strain products to the Chinese market. We also exchanged and negotiated successfully with our target customers face to face and started a lot of cooperation. We will continue to participate in the activities next year, so as to provide more quality fermentation services to the craft beer market in China.


Carol Du, Business Development Manager at KHS
As the start of promoting Petainer Kegs in China, KHS achieved great success in the CBCE event. We have received a big Petainer order together with a KHS Innokeg PETBoy Machine that was sold during the exhibition and many other orders are supposed to follow after the exhibition. Our colleagues also had the chance to get known many craft beer industry experts and build up a business network in the craft beer industry. We expect to attend next year’s CBCE with a bigger stand and make more connections in the craft beer industry.


Chris McEwan, Group Business Development Director at Petainer
As a new supplier in the Chinese market CBCE provided us an excellent launch platform to introduce Petainer and our distribution partner KHS. During the show we socialized many high caliber customer contacts and found extremely high interest in our one-way PET kegs and other services we provide. . China is an exciting opportunity for Petainer as its craft beer market continues to grow rapidly – CBCE was an excellent showcase for the industry and its suppliers.


Jürgen Dietrich, Area Sales Manager, Beverages & Beer, GEA Brewery Systems GmbH
CBCE was a great success for GEA. We have made lots of new contacts and also met lots of our friends and partners. Thanks to the Team of NürnbergMesse China for the great event and we are looking forward being back in 2018 for the next show.


Felix Wendlandt, General Manager at Brander Urstoff
Brander Urstoff has participated in CBCE for the very first time. CBCE 2017 was a great platform to introduce our products and communicate with industry-leaders and potential customers. We met several craft brewers, manufacturers, specialized suppliers and acknowledged experts as well as media face to face. A lot of beer lovers enjoyed our fresh Brander Urstoff Craft Lager and had great interest in our Bavarian Pale Ale. Our passionate team is looking forward to take part in next year's CBCE!

Featured Exhibitors

CBCE 2018

Date: May 16-18, 2018
Venue: Shanghai World Expo Exhibition & Convention Center