Agenda of 2019
To be updated
| Craft Beer Industry Policy and Trends (Seminar Room 1) | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 15th, May |
9:45-10:00 | Opening Words by TBL & NürnbergMesse | ||
| 10:00-10:30 | Revealing the secre of European Brewing | Tiago M Brandao | President of European Brewers Convention | |
| 10:30-11:00 | An American Craft Beer Industry Update | Steve Parr | Export Development Program Manager of Brewers Association | |
| 11:30-12:00 | The breakthrough of China's craft beer industry | Junjie Liu | Ceo of The Beer Link, Vice Secretary General of Craft Beer Branch of CLIMA | |
| 12:00-12:30 | Consumption Driven Market Emergence: How Craft Beer Consumers Are Changing the Global Beer Industry | Dr. Sam Holloway | Founder of Crafting a Strategy, Co-Founder of Oakshire Brewery, Professor of Portland University | |
| Management，Operation & Business Insights (Seminar Room 1) | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 15th, May | 13:30-14:00 | TBD | Brad Windecker | CEO of Orchestra Software |
| 14:00-14:30 | Making Sense of These Interesting Beer Times | John Holl | Senior Editor of Craft Beer and Brewing Magazine | |
| 14:30-15:00 | Case Sharing in Global Craft Beer Market | Carol Du | Business development Manager of KHS | |
| 15:30-16:00 | Craft Brewing – Krones 360 degree solution | Raymond Huang | Sales engineer, Pre-processing department of Krones | |
| 16:00-16:30 | The international branding strategy experience sharing | Shigeharu Asagiri | CEO & President of Janpan COEDO Brewery | |
| Technology (Seminar Room 2) | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 15th, May | 9:45-10:00 | Opening Words | ||
| 10:00-10:30 | Diastaticus yeast --- over pressurization of packaged beer | Jessica Swanson | Lead Development Scientist at Bright Brewers Yeast | |
| 10:30-11:00 | Cellar Best Practicies-Craft Brewery of Any Size | Laura Ulrich | Small Batch Brewer of Stone Brewery | |
| 11:30-12:00 | How innovations in hop breading, hop processing and in the brewery are influencing the success of craft beer around the globe. | Ryan Hopkins | Chief Sales Officer of Yakima Chief Hops. | |
| 12:00-12:30 | How's Your Yeast? (and why you should care) | Ulrich M. Tillich | CTO & Co-CEO of Oculyze GmbH | |
| Draft and Fresh Beer (Seminar Room 2) | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 15th, May | 13:30-14:00 | The Analysis of China Draft Beer Market | Honglei Jiang | General Manager of Munchenal Beer Barrel Division CEO of Munchenal Yunpi Xiaozhan |
| 14:30-15:00 | Operating directions for taproom owners | Leo Sui | Founder & GM of Easy Keg | |
| 15:30-16:00 | Fresh and Fascinating - Is China's Craft Beer Really Blue Ocean? | Hui Cao | Founder of Shanghai Reberg Brewing Co. Ltd. | |
| 16:00-16:30 | How to disrupt the marketing mode of traditional draft beer | Chuangfu Zhu | General Manager of Shanghai Co-brewing Brand Management Co., Ltd. | |
| 16:30-17:00 | Best Practices for Quality Craft Beer | Steve Parr | Export Development Program Manager of Brewers Association | |
| Microbiology and QA for Craft Brewers (Seminar Room 1) | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 16th, May | 9:30-10:00 | Microbiological Quality Assurance and Control for Small Brewers | Jan Biering | Scientific worker and consultant, VLB- Berlin |
| 10:00-10:30 | Dry hopped beers: practical tips for better usage of hops and to minimize beer losses | Eric Borremans | Regional business manager of Alfa Laval | |
| 11:00-11:30 | Impact of mash separation technology on polyphenols levels in wort and beer | Manu Gouwy | Sales Manager Craft & Specialty Beers, MEURA SA | |
| 11:30-12:00 | Exploring Specific Yeast Strain and Fermentations Conditions Effect on Beer | Michael Oberdieck | Technical Sales Support Manager - APAC, Fermentis | |
| 12:00-12:30 | Using Yeast to Make Great Beer | Chris White | Founder of White Labs | |
| Chinese Craft Breweries Experience Sharing (Seminar Room 1) | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 16th, May | 9:30-10:00 | Experience sharing on play craft beer brand in fun | Qi Jiang | The master brewer of Wuhan 18 Brewing |
| 10:00-10:30 | The key to be success in Craft Beer Industry | Qing Li | Founder of Urbrau Brewing | |
| 11:00-11:30 | Things you must know in craft beer start up | Benquan Liu | General Manager of Beijing Hotbeer Brewing | |
| 11:30-12:00 | Jazz & Brew, Bring the life to its original look | Shaoniang Feng | Operation director of Xiamen Haowan Catering Co., Ltd. | |
| 12:00-12:30 | Discovery the special road for craft brewery | Zhihong Zhou | CEO of Yangchun Brewery | |
| Marketing and Channels (Seminar Room 1&2) | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 16th, May | 13:30-14:00 | Digital Pathway Boosts Development of Craft Beer | Bo Zhao | Founder of New Distribution |
| 14:00-14:30 | Seeing the commercial value of packaging from the perspective of marketing - shelf language of packaging | Audee Zhang | VP , E-Commerce (APAC North) | |
| 15:30-16:00 | The new retail break through in the beer industry | Jiabin Cheng | Reberg Brand Growth Officer Co-founder of Caihu Fresh Beer |
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| 16:30-17:00 | How to Break the Marketing Boundary for Craft Beer in the New Retail Era | Fenglin Du | Founder of Phoenix Consultation | |
