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Agenda of 2019



To be updated

Craft Beer Industry Policy and Trends (Seminar Room 1)
Date Time Topic Speaker Speaker's Background
15th, May
9:45-10:00 Opening Words by TBL & NürnbergMesse
10:00-10:30 Revealing the secre of European Brewing Tiago M Brandao President of European Brewers Convention
10:30-11:00 An American Craft Beer Industry Update Steve Parr Export Development Program Manager of Brewers Association
11:30-12:00 The breakthrough of China's craft beer industry Junjie Liu Ceo of The Beer Link, Vice Secretary General of Craft Beer Branch of CLIMA
12:00-12:30 Consumption Driven Market Emergence: How Craft Beer Consumers Are Changing the Global Beer Industry Dr. Sam Holloway Founder of Crafting a Strategy, Co-Founder of Oakshire Brewery, Professor of Portland University
Management,Operation & Business Insights (Seminar Room 1)
Date Time Topic Speaker Speaker's Background
15th, May 13:30-14:00 TBD Brad Windecker CEO of Orchestra Software
14:00-14:30 Making Sense of These Interesting Beer Times John Holl Senior Editor of Craft Beer and Brewing Magazine
14:30-15:00 Case Sharing in Global Craft Beer Market Carol Du Business development Manager of KHS
15:30-16:00 Craft Brewing – Krones 360 degree solution Raymond Huang Sales engineer, Pre-processing department of Krones
16:00-16:30 The international branding strategy experience sharing Shigeharu Asagiri CEO & President of Janpan COEDO Brewery
Technology (Seminar Room 2)
Date Time Topic Speaker Speaker's Background
15th, May 9:45-10:00 Opening Words
10:00-10:30 Diastaticus yeast --- over pressurization of packaged beer Jessica Swanson Lead Development Scientist at Bright Brewers Yeast
10:30-11:00 Cellar Best Practicies-Craft Brewery of Any Size Laura Ulrich Small Batch Brewer of Stone Brewery
11:30-12:00 How innovations in hop breading, hop processing and in the brewery are influencing the success of craft beer around the globe. Ryan Hopkins Chief Sales Officer of Yakima Chief Hops.
12:00-12:30 How's Your Yeast? (and why you should care) Ulrich M. Tillich CTO & Co-CEO of Oculyze GmbH
Draft and Fresh Beer (Seminar Room 2)
Date Time Topic Speaker Speaker's Background
15th, May 13:30-14:00 The Analysis of China Draft Beer Market Honglei Jiang General Manager of Munchenal Beer Barrel Division
CEO of Munchenal Yunpi Xiaozhan
14:30-15:00 Operating directions for taproom owners Leo Sui Founder & GM of Easy Keg
15:30-16:00 Fresh and Fascinating - Is China's Craft Beer Really Blue Ocean? Hui Cao Founder of Shanghai Reberg Brewing Co. Ltd.
16:00-16:30 How to disrupt the marketing mode of traditional draft beer Chuangfu Zhu General Manager of Shanghai Co-brewing Brand Management Co., Ltd.
16:30-17:00 Best Practices for Quality Craft Beer Steve Parr Export Development Program Manager of Brewers Association
Microbiology and QA for Craft Brewers (Seminar Room 1)
Date Time Topic Speaker Speaker's Background
16th, May 9:30-10:00 Microbiological Quality Assurance and Control for Small Brewers Jan Biering Scientific worker and consultant, VLB- Berlin
10:00-10:30 Dry hopped beers: practical tips for better usage of hops and to minimize beer losses Eric Borremans Regional business manager of Alfa Laval
11:00-11:30 Impact of mash separation technology on polyphenols levels in wort and beer Manu Gouwy Sales Manager Craft & Specialty Beers, MEURA SA
11:30-12:00 Exploring Specific Yeast Strain and Fermentations Conditions Effect on Beer Michael Oberdieck Technical Sales Support Manager - APAC, Fermentis
12:00-12:30 Using Yeast to Make Great Beer Chris White Founder of White Labs
Chinese Craft Breweries Experience Sharing (Seminar Room 1)
Date Time Topic Speaker Speaker's Background
16th, May 9:30-10:00 Experience sharing on play craft beer brand in fun Qi Jiang The master brewer of Wuhan 18 Brewing
10:00-10:30 The key to be success in Craft Beer Industry Qing Li Founder of Urbrau Brewing
11:00-11:30 Things you must know in craft beer start up Benquan Liu General Manager of Beijing Hotbeer Brewing
11:30-12:00 Jazz & Brew, Bring the life to its original look Shaoniang Feng Operation director of Xiamen Haowan Catering Co., Ltd.
12:00-12:30 Discovery the special road for craft brewery Zhihong Zhou CEO of Yangchun Brewery
Marketing and Channels (Seminar Room 1&2)
Date Time Topic Speaker Speaker's Background
16th, May 13:30-14:00 Digital Pathway Boosts Development of Craft Beer Bo Zhao Founder of New Distribution
14:00-14:30 Seeing the commercial value of packaging from the perspective of marketing - shelf language of packaging Audee Zhang VP , E-Commerce (APAC North)
15:30-16:00 The new retail break through in the beer industry Jiabin Cheng Reberg Brand Growth Officer
Co-founder of Caihu Fresh Beer
16:30-17:00 How to Break the Marketing Boundary for Craft Beer in the New Retail Era Fenglin Du Founder of Phoenix Consultation

CBCE 2019

Date: May 15-17, 2019
Venue: Shanghai World Expo Exhibition & Convention Center