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Agenda of 2019



To be updated

Craft Beer Industry Policy and Trends (Seminar Room 1)
Date Time Topic Speaker Speaker's Background
15th, May
9:45-10:00 Opening Words by TBL & NürnbergMesse
10:00-10:30 TBD Tiago M Brandao President of European Brewers Convention
10:30-11:00 TBD John Holl Senior Editor of Craft Beer and Brewing Magazine
11:30-12:00 TBD Junjie Liu Ceo of The Beer Link, Vice Secretary General of Craft Beer Branch of CLIMA
12:00-12:30 The world of craft spirits – An opportunity also for Chinese market Dr. Werner Gloßner Doemens Academy GmbH CEO


Management, Operation & Business Insights (Seminar Room 1)
Date Time Speaker Speaker's Background
15th, May 14:00-14:30 Brad Windecker CEO of Orchestra Software
14:30-15:00 Dr. Sam Holloway Founder of Crafting a Strategy,Co-founder of Oakshire Brewery, Professor of Portland University
15:30-16:00 TBD Brewers Association
16:00-16:30 Shigeharu Asagiri Founder of Janpan COEDO Brewery
16:30-17:00 TBD Krones


Technology (Seminar Room 2)
Date Time Topic Speaker Speaker's Background
15th, May 9:45-10:00 Opening Words
10:00-10:30 TBD Dr. Werner Gloßner Doemens Academy GmbH
10:30-11:00 TBD TBD Brewmaster of Stone Brewery
11:30-12:00 How innovations in hop breading, hop processing and in the brewery are influencing the success of craft beer around the globe. Ryan Hopkins Chief Sales Officer of Yakima Chief Hops.
12:00-12:30 How's Your Yeast? (and why you should care). Killian L. Moser Co-founder &CEO of Oculyze GmbH


Draft and Fresh Beer (Seminar Room 2)
Date Time Topic Speaker Speaker's Background
15th, May 13:30-14:00 The development of China's draft and fresh beer market Honglei Jiang
14:00-14:30 How to change the traditional marketing model of draft and fresh beer Chuangfu Zhu
14:30-15:00 Sharing model of draft and fresh beer Xiaojing Zhang General Manager of Shenzhen Diamond Wine Ltd.
15:30-16:00 The role of draft and fresh beer in the development of the refined brand regional market Hui Cao President of Rebergbeer
16:00-16:30 International draft and fresh beer market TBD TBD
16:30-17:00 Innovative packaging for draft and fresh beer TBD KHS


Microbiology and QA for Craft Brewers (Seminar Room 1)
Date Time Topic Speaker Speaker's Background
16th, May 9:30-10:00 Brewhouse technology/ Measurements & Automation Jan Biering VLB
10:00-10:30 TBD Guido Offer VLB
11:00-11:30 Impact of mash separation technology on polyphenols levels in wort and beer Manu Gouwy Sales Manager Craft & Specialty Beers, MEURA SA
11:30-12:00 TBD TBD Fermentis
12:00-12:30 TBD Chris White Founder of White Labs


Chinese Craft Breweries Experience Sharing (Seminar Room 1)
Date Time Speaker Speaker's Background
16th, May 13:30-14:00 Fang Wnag, Qi Jiang Founder of Wuhan 18 Brewing
14:00-14:30 Qing Li Founder of Urbrau Brewing
14:30-15:00 Benquan Liu Founder of Beijing Hotbeer Brewing
15:30-16:00 Jing Feng, Miao She Founder of Xiamen Midai Brewing
16:00-16:30 Dinghao Pan Panada Brew
16:30-17:00 Rui Wang Chendu Harvest Brewing


Marketing and Channels (Seminar Room 2)
Date Time Topic Speaker Speaker's Background
16th, May 10:00-10:30 How to build online and offline new retail smart stores Martin Suter E-Commerce (APAC North)
11:00-11:30 B2B of FMCG Bo Zhao Founder of New Distribution
11:30-12:00 TBD Dr. Sam Holloway Founder of Crafting a Strategy, Co-Founder of Oakshire Brewery, Professor of Portland University
12:00-12:30 How to break the boundaries of channels in the new retail era Fenglin Du Founder of Phoenix Consultation


The operation and business development in Restaurants and Catering (Seminar Room 2)
Date Time Speaker Speaker's Background
16th, May 13:30-14:00 Chandler Jurinka Founder of Beijing Slow Boat Brewrey
14:00-14:30 TBD Haidilao Hot Pot

CBCE 2019

Date: May 15-17, 2019
Venue: Shanghai World Expo Exhibition & Convention Center