CRAFT BEER CHINA

Craft Beer China Conference & Exhibition 2021 (CBCE 2021) is an international event for the craft beer industry and leading in Asia. The market-style craft beer community is full of craftsmanship culture, more than 100 high-quality craft beer brands, with all kinds of categories.

Domestic and foreign technical exchanges! Focus on craft beer market! CBCE 2021 will organize high level and authoritative international conference which looks at the whole situation, and means integration of global resources. At these seminars, foreign industry associations and top media will introduce the status quo of their home-based industry and experiences from abroad while revealing the trends of the Chinese craft beer industry in the future. Craft beer experts will share the latest raw material treatment and brewing technologies with the audience, founders of domestic and foreign well-known breweries will provide insights of their operating experience of breweries and brand management methods. Domestic well-established distributors and well-known e-commerce platforms will discuss marketing channels of craft beer and new retail models, and experts from the cold chain and logistics industry will give ideas how to solve the main problems of the industry and provide solutions of storage and logistics. Last but not least, well-known investment institutions will be invited, so local craft beer projects can have the opportunity to get interesting investment contacts.

Already at CBCE 2020 the visitors and delegates experienced several accompanying programs such as The conference in the post-pandemic era ``The Start of a New Craft Beer Journey in 2020'', Craft Beer Forum Lectures, New Product Launch, Beer Tasting Event, Awarding Ceremony of Brussels Beer Challenge, the 3rd Chinese Craft Beer Star Award, and so on. Besides that, CBCE 2021 will inject more crafted "new blood" to bring more colorful activities and experiences to the audience.

Professional visitors and delegates of CBCE 2021 will be domestic and foreign beer makers, beer tasters, professionals from the catering industry, senior executives of large beer enterprises, professionals from medium-sized and small breweries, manufacturers, distributors, agents and retailers. On top of that CBCE is awaiting official authorities, beer associations / chambers of commerce from various countries, provinces and cities, experts and scholars of food specialties from colleges and research institutes, investment institutions, industrial designers, brand planners and of course domestic as well as foreign media.


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